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Influence PrinciplesInfluence Principles
+4+4
The Secret to Increase Compliance & Conversions
Jul 25, 2024

The Secret to Increase Compliance & Conversions

How to use the Commitment & Consistency Influence Principle to Persuade Customers

Juan Diego Diaz
Juan Diego Diaz
Influence PrinciplesInfluence Principles
+2+2
The Halo Effect: The Bias That Clouds Your Judgment
May 30, 2024

The Halo Effect: The Bias That Clouds Your Judgment

Why does one positive thing make us think everything else is good too?

Juan Diego Diaz
Juan Diego Diaz
Influence PrinciplesInfluence Principles
+2+2
How To Form New Habits & Create Change - Part 2
May 02, 2024

How To Form New Habits & Create Change - Part 2

2 other steps you can follow to start changing behavior today

Juan Diego Diaz
Juan Diego Diaz
Influence PrinciplesInfluence Principles
+2+2
How To Form New Habits & Create Change - Part 1
Apr 18, 2024

How To Form New Habits & Create Change - Part 1

2 steps you can follow to start changing behavior today

Juan Diego Diaz
Juan Diego Diaz
Online InfluenceOnline Influence
+3+3
💡Use this Pricing Strategy to Boost Sales
Apr 04, 2024

💡Use this Pricing Strategy to Boost Sales

Charm Pricing: Why Prices Ending in 9 Influence What We Buy

Juan Diego Diaz
Juan Diego Diaz
Online InfluenceOnline Influence
+2+2
💡 Use Extremeness Aversion to Increase your Profits
Mar 07, 2024

💡 Use Extremeness Aversion to Increase your Profits

How introducing a high-end product increases sales of other products

Juan Diego Diaz
Juan Diego Diaz
Influence PrinciplesInfluence Principles
+3+3
💡 The Decoy: The Tactic that Changes Consumer's Perceptions
Feb 22, 2024

💡 The Decoy: The Tactic that Changes Consumer's Perceptions

How a decoy turns low-performing products into winners

Juan Diego Diaz
Juan Diego Diaz
Influence PrinciplesInfluence Principles
+2+2
💡Scarcity: The bias that makes you act irrationally
Feb 08, 2024

💡Scarcity: The bias that makes you act irrationally

How to use scarcity in your offers to persuade your customers to take action

Juan Diego Diaz
Juan Diego Diaz
Online InfluenceOnline Influence
+2+2
💡 You don't want to miss out on this...
Jan 25, 2024

💡 You don't want to miss out on this...

Why are people more worried about what they could lose, than excited about what they could win? And how can you influence this?

Juan Diego Diaz
Juan Diego Diaz
Learn from best practices and insights about consumers' psychology and behavior to ethically influence their actions.

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Learn from best practices and insights about consumers' psychology and behavior to ethically influence their actions.

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