💡 Welcome to the Influence Actions Newsletter

Congratulations! You have come to the right place to learn how to ethically change and influence people's minds based on powerful insights and examples about consumer psychology and behavior.

For example, you will learn…

• How “social proof” can boost your conversions by 33%. And how by changing one simple word, you can go up to 100% more conversions. 🚀 

• Why a small change in a short letter resulted in over £5.6 Billion worth of extra Tax payments to the UK authorities by combining the principles of “in-groups”, “specificity”, and “social proof”. ✉️ 

• How “anchoring” can help you get 34% more premium checkouts and 15% more orders overall by changing the order you show your products. 💰️ 

These are some cases of how behavioral science principles applied in marketing could have a huge impact on your business. Insights like these will be the main focus of the Influence Actions Newsletter. However, you will also learn about persuasion techniques used by experts and big corporations, that will teach you how to ethically influence people’s behavior. 

But let’s be honest for a second…

If you are anything like me, you are also probably following a couple of marketing & business experts and are also subscribed to newsletters or podcasts that talk about this kind of stuff, right? Then you are probably thinking something like:

Well, let me address those questions:

“Is this worth my time?”
→ Absolutely! My newsletters are designed so you can read these insights that you can apply to your business, in 5 minutes or less. And you’ll get the emails twice per month and for FREE!

“Can I really do something with this information?”
→ Of course you can! Actually, the things that you’ll learn can be used in many situations like…

1. Communication on your website, social media, and other channels

2. Scripts for your videos (which by the way, are the best marketing vehicle)

3. Copywriting for your email marketing campaigns

4. Design of your ads, offers, and products

5. Negotiation when talking to clients, at work with your boss or employees, or even with your family and friends.

“Who is the person behind this, and why should I believe any of this?”
→ Good question. My name is Juan Diego Díaz and I’m a product marketer at Google with 6+ years of experience in marketing and E-commerce. Before joining Google, I worked at Unilever, digital marketing agencies, and startups. I also had my own consulting business a couple of years ago.

Lastly, I’ve gotten super deep into behavioral science & consumer behavior, so I have been reading a lot, doing some experiments myself, talking to experts, and researching to start this newsletter which I KNOW will bring you results. But I rather let the newsletter speak for itself. So wait to get your first insights and test them to see what it’s all about. I guarantee you will not be disappointed!

Now, transitioning into what you can expect, this is the content structure of the newsletter/blog.

✍️ The background story of the insight or influence tactic that I will share with you

🧠 The reason why it works. Either based on science, data, or expert knowledge

💡Real examples of companies or people using these influence tactics

✅ A recommendation on how to use it and what results you could expect

📖 Further information or sources for you to dive deeper into it

Sounds good, right?

So if you want to get this exclusive information delivered directly to your email, make sure to subscribe to the Influence Actions Newsletter!

I really look forward to sharing these amazing insights and learnings with you. I’m confident they will have a huge positive impact on your business.

See you on the next one!

Saludos,

Juan Diego

PS: Did you know that a simple nudge could increase your opt-in rates significantly? In a real-life scenario, this small change led to an increase in opt-ins from 42% to 75%! Think about how many more leads you could collect and how much money you could add to your business. And the best part is, it would cost you ZERO to do this. You should only apply the loss aversion principle of influence. How? Well, you will find out soon… Stay tuned!

DISCLAIMER:

The things you will learn here should be only implemented ethically. You will gain insights into how people’s brains work, which biases humans have, and how to influence their actions. So please, use this knowledge carefully and with respect.